Mobile content has become a commodity unto itself, selling strongly and consistently even as the market base continues to grow and change and bring their tastes and preferences with them as they shift. Instead of peaking and weakening, mobile content has continued to boom and flourish as a marketable and viable entity, proving to be an effective cash cow even in hard times. While some analysts are saying that the peak has been reached and that sales are beginning to slow – largely because of the increasingly easily-accessible technology that allows users to craft their own mobile content for free instead of patronizing download services – the fact remains that the user base is still into wallpapers, themes and ringtones, and as such mobile content continues to be a popular item due largely to how it allows for creative self-expression and interesting design.

Indeed, mobile content on the order of wallpapers, themes and ringtones has continued to be popular for users who see their mobile phones as extensions and expressions of their styles and tastes, and ringtones in particular have been consistently fashionable across the years for this purpose. Users enjoy having a song play whenever they receive a call or message, announcing to all who hear it that they’re of a particular musical affinity or are at the least aware of the latest hot artist or catchy single.

Ringtones have evolved considerably in this respect, becoming better and better at capturing the melody and sound of a song – originally they were monotones, single notes of varying durations and pitches arranged in a sequential pattern that formed a MIDI-style rendition of a song melody. Polytones were the next step, as they amounted to multiple monotones corresponding to different instruments and sub-melodies overlaid in a symphony-style arrangement. Currently, realtones and truetones are the big sellers, as they are the truest captures of song renditions – they are actual sound clips, usually in WAV or MP3 format, taken directly from the songs themselves.

These popular sellers have proven to be good moneymakers for mobile content providers, who have tied up with the music industry to craft entire libraries of ringtones to be made available to users on a pay-per-order basis. Whether through keyword-sending via text message or visiting websites of various formats to click and download, users have easy and relatively inexpensive access to the ringtones of their choice.